100% Pure Review and Which Products to Buy First

100% Pure Makeup Pretty Naked Palette
 Affiliate Disclaimer: All of these products were purchased using my own money. The opinions of this company and its products are opinions of my own. Some of these links may be affiliate links where I receive a percentage of the sale with no additional cost to you. The income from associate links helps to continue my blogging and business efforts. Thank you for supporting me.

100% Pure is everything I’ve looked for in a makeup company for years.

You might remember me talking a little about them before in this blog or this “2 Minute Tuesday” on FaceBook:

My love for 100% Pure has continued to grow even more over time.

A Little about 100% Pure:

Directly from their website,

Founded in a Napa, California farmhouse in 2005 and now based in Silicon Valley, 100% PURE® is an organic cosmetics beauty firm focused on providing healthy skin care, color cosmetics plus bath and body products. Completely free of all harmful toxins, 100% PURE® is a healthy and pure line of nourishing personal care items made only with the highest quality ingredients. 100% natural and 100% cruelty-free, all products are completely, 100% free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. Beauty, as pure as it is powerful. Truly, health food for your skin.

My skin often feels better when I’ve worn my makeup! Say what?! I never feel bad about putting any 100% Pure product on my skin. I know it’s pure, wonderful, and going to enhance my natural beauty. I used to work in makeup in college and never until I started wearing 100% Pure did I receive so many compliments and questions about my makeup!

Why I Stopped Using the Standard “Drug Store” and “High End” Makeup and Chose 100% Pure:

I choose 100% Pure Products because I’m very meticulous about the ingredients in any of my personal care products.

Their ingredient lists impress me and make me feel confident in their products and applying them onto my skin. 

I don’t worry about acne flare-ups, celiac flare-ups (as many of their products are gluten-free), rashes, or the products doing any damage internally (as whatever we put on our skin is also absorbed in our bloodstreams.) And finally, the company is a wonderful company to support as they are always thinking of others, the environment, and those that trust in their products. Not to mention their amazing free gifts with purchase! (More about their most recent GWP later on the in the blog post, so be sure to keep reading because it’s way too good of a deal to pass up!)

Top 3 100% Pure Products You Should Buy First:

When starting a new makeup collection it’s like going back to the basics. After much deliberation, I chose these 3 (and an honorable mention because mascara is a must 😉 ) to help you start your 100% Pure addiction, ahem, I mean…collection.

  1. 2nd Skin Foundation

  2. Long Last Brows

  3. Pretty Naked Palette

Honorable Mention:

Maracuja Oil Volumizing Mascara

100% Pure 2nd Skin Foundation

I chose this foundation because it’s like a triple threat: foundation, primer, concealer ALL IN ONE.

So, basically, it’s Heaven in a beautifully frosted glass bottle with a rose gold dropper.

Things I love About 100% Pure 2nd Skin Foundation:

Silky Smooth – The texture of this foundation is smooth and light. When you apply it, it’s truly like a second skin. It gives my skin an airbrushed look and is fantastic coverage (with a decent about of build-ability) . Not to mention, a little goes a loooooong way. I only use maybe 7-10 drops for my entire face!

Long Lasting – This foundation lasts me from the morning until I take it off at night (I’ve even worn it through a hot yoga session or two.) I don’t notice it’s looking patchy (though it does cling to dry skin a little, but don’t worry, I have a solution) and the color doesn’t begin to change throughout the day like some foundations.

Color Match – I use the shade “Sand” in this foundation. I was given the recommendation to go a shade darker in this foundation than I’d normally wear and I will pass that recommendation on to you as well. Typically I would be the shade “White Peach” as I am far from tan and have warm undertones. “Sand” in this foundation works perfectly for me, though! I do add a little of the Cocoa Pigmented Bronzer in Cocoa Glow to warm my face back up.

Bonus Tip: If you have skin that is more on the dry side like me, add a little of the 100% Pure BB Cream to your 2nd Skin Foundation. It’s like another level of awesome and keeps the 2nd Skin Foundation from clinging to my drier spots. (Hint: I also ordered a shade darker than what I need in the BB Cream so that the two mixed together will help me transition through my spring skin tone to my (hopefully) more glowing skin tone in the summer)

100% Pure Long Last Brows

100% Pure Makeup Long Last Brows 100% Pure Makeup Long Last Brows


Oh, girl! Get this product and thank me later! I LOVE this product and I don’t even really know how to “do brows”!

Things I love About 100% Pure Long Last Brows:

Long Lasting – Well, it’s in the name. This brow, I’ll call it a pomade, keeps my brows in place all. day. long. I do quite a bit in a day’s time and I don’t need to worry about my makeup not doing it’s job. Thankfully, I have Long Last Brows to keep me looking fierce from morning to night (and sometimes the next day, but I always wash my face before bed, just like you, right? 😉 )

Defines My Face – When starting your 100% Pure beauty arsenal you have to think of products that are going to do the most for you and your face. Long Last Brows has dramatically changed my brows in a way that they accentuate my face shape so nicely. I don’t feel like I have wooly worms, just nicely defined brows (again, I don’t even know how to do my brows, so that should tell you something.) I even got a random        “you have nice brows” compliment the other day; yulp, you know I was excited.

I wear the shade soft brown.

100% Pure Pretty Naked Palette

100% Pure Makeup Pretty Naked Palette100% Pure Makeup Pretty Naked Palette

A multi-purpose, absolutely gorgeous palette that is going to make you look effortlessly pretty and put together.

Things I love about the 100% Pure Pretty Naked Palette:

All-In-One – This palette has everything you need to go from a neutral day-look to a smokier night-look. I love the range of browns offered in the palette: neutrals for every day wear and enhancing any eye color (especially those with light eyes). We also can’t forget about the blush AND luminzer you get with the eye shadows! Everything, in one, to complete and enhance your face make-up.

Pigmentation – The pigmentation, especially of that deep, rich brown shade, is divine. Just the right amount of matte and shimmer to perfectly add color to the eyelids. This product is only 45 dollars and, in my opinion, is a steal for what you get. The blush is going to be gorgeous on a vast range of skin tones and that luminizer, let’s just get into that real quick.

Luminizer – A beautiful, pink champagne color, this luminizer is going to perfectly highlight your blush and cheek bones. This part of the palette is one of the main reasons I included the Pretty Naked palette in my top 3. If I could only pick 3 products, a product like a lumiziner wouldn’t be on there…but! It’s already in the palette, so it’s a no -brainer to pick up your first order with 100% Pure! I was so bummed when I placed my first order because the Pretty Naked was sold out. If it happens to be sold out when you go to purchase, no worries, 100% Pure has a handful of other great palettes that are stunning as well!

Honorable Mention: Maracuja Oil Volumizing Mascara

Organic Makeup Mascara Organic Makeup Mascara

I LOVE mascara. It’s my makeup favorite. And I love this mascara, so of course I wanted to include it, but it didn’t make the top 3 because I want to try a different formula. This product does give my eyelashes volume, it smells like blackberries (yes, it really does), it doesn’t clump…but! it does “bleed” purple onto my eyelids and under my eyes throughout the day. Not so much that I don’t wear it, but I’ll be looking into a different formula for my next order….which brings me to the BEST PART OF THIS BLOG POST!


100% Pure is well known for their Gifts With Purchase.

What that means is that when you make a purchase with 100%  Pure and your cart total (before tax) meets a specific price point, you receive a free gift (or, with the Gift With Purchase that started today, SIX FREE GIFTS!)

Starting today this is what you’ll be getting (and it’s so amazing, I’m placing a another order myself!)

  • Konjack Sponge
  • Coffee Bean Eye Cream
  • Vitamin C Serum
  • Aqua Boost Hydrating Mask 0.3 oz
  • Argan Creamy Cleanser
  • 100% Pure Drawstring Bag

This set is valued at $134 US Dollars and is included, FREE, with any purchase of $55 dollars or more!

That means just by adding the 100% Pure Second Skin Foundation and Maracuja Oil Volumizing Mascara to your cart, you’ll be eligible for this amazing gift with purchase!

I know, it sounds almost too good to be true. Click on the “Shop Now” below to take advantage of the amazing deal!

100% Pure Foundation Review

FREE Faves 6 Piece Set with $55 or more Purchase Shop Now


Your skin will be glowing, for sure.

I would act quickly, I’m sure this GWP is going to sell out fast! 

…and the offer ends 3/28!

*If you need any help filling your cart, please feel free to ask me any questions…I’m fantastic at filling mine up…*

Thank you for reading and I hope you join the #nodirtybeauty movement with me! You deserve to put the best ingredients not only in your body, but on your skin as well.

If you try out some 100% Pure Cosmetics, let me know! Or, if you already love it, comment below and tell me about your favorite product.

Connect with me over on FaceBook and Instagram for more natural, nutritional tips and some look-see into what my natural, nutritional lifestyle looks like.

Until next time; stay beautiful, my friends.

And for giggles, here is a selfie I took wearing only 100% Pure products:

I’m no model, but 100% Pure helps me feel like one 😉


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